— Passaic, New Jersey
Passaic Sign Company for Storefronts and Offices
Gogi Signs designs, fabricates, prints, installs, repairs and replaces commercial signs throughout Passaic — Main Avenue storefronts and channel letters, awnings and window graphics, and the building identification, door numbers and facility signage that the city’s industrial properties need.
20+ Years Experience
Serving New Jersey Since 2005
In-House Production
Fabrication & Large-Format Printing
Commercial Installation
Insured Installation Crew
Passaic & Passaic County
Local Sign Service
— Sign Company in Passaic
A Dense Commercial City at Several Different Scales
Passaic is built around Main Avenue, Broadway, Market Street, neighborhood retail, professional offices, healthcare, mixed-use properties, industrial buildings and the commercial corridors connected to Route 21 and the wider Passaic County market.
A Main Avenue storefront depends on close-range identification, window graphics and clean façade signage. A larger commercial property needs stronger visibility from local traffic. An industrial or warehouse business needs building identification, door numbers, directional signs and facility signage spread across a site. The zoning map separates the city into Commercial, Commercial/Residential, Commercial/Residential High Density, Office/Residential, Light Industrial, General Industrial and redevelopment districts — including the Main Avenue Redevelopment Area, where the sign rules change again.
Gogi Signs has handled storefront signs, channel letters, dimensional lettering, custom awnings, window graphics, office signs, directories, ADA signage, facility identification, vehicle graphics and tenant changes throughout Passaic since 2005.
— Four Environments
Four Sign Environments Inside One City
The property and its zoning district decide the sign before anything else does.
Downtown
Main Avenue and Downtown Commercial
Dense storefronts, restaurants, retail, professional services and mixed-use buildings, where close-range visibility matters and several businesses compete inside the same view.
Mixed-Use Corridors
Commercial and Mixed-Use
Properties where customers approach from local traffic, parking areas, sidewalks and neighboring businesses — often all four at the same address.
Office / Residential
Office and Professional Properties
Buildings where the exterior identification is followed by directories, suite signs, reception signs, privacy film and ADA signage doing the rest of the work.
M-1 & M-2
Industrial Areas
Manufacturing, warehouse, service and commercial facilities where building identification, shipping and receiving signs, door numbers and directional signs matter as much as the primary wall sign.
— Sign Rules
Passaic Sizes Business Signs From the Building Façade
In the C and C-R districts the zoning code permits business signs, directional and traffic-control signs, directory signs, flat signs and ground signs — and sets the allowance from the façade width rather than the tenant’s.
What is usually already there
- Aggregate sign area : The combined area of business signs is limited to four square feet for every linear foot of building façade.
- Sign height : Signs displayed on a building façade or qualifying street-facing side wall may not exceed four feet in height.
- Window coverage : Signs, posters, advertisements and similar material may not cover more than 50% of a window where the coverage impairs visibility.
- Temporary paper advertising : The property-maintenance code is tighter: temporary paper signs and similar displays are limited to 33 1/3% of a single window or window–display area.
- Temporary time limit : Temporary signs and paper advertising tied to an event or sale come down when the event ends or within 60 days of installation, whichever is first.
What the changeover covers
- No flashing or moving parts : Signs with intermittent or flashing lights, or moving parts, are prohibited.
- Industrial districts : The C and C-R sign framework is generally applied to the M-1 and M-2 districts as well.
- Directory signs : are recognized as signs identifying the various businesses operating on a property.
- Awnings count : An awning carrying lettering, logos, symbols, numbers, images or illumination is an awning sign, not architecture.
- Maintenance is regulated : Permanent signs visible to the public must stay in good condition; excessively faded, weathered, peeled or cracked signs, and broken electrical signs, must be repaired or removed.
Because the allowance keys off the building façade, a narrow Main Avenue tenant and a broad commercial building do not get the same sign proportions — and the calculation is only the starting point. The sign is then scaled around the tenant frontage, the façade, viewing distance, neighboring signs, customer approach and the available mounting area. The application is filed by you or your landlord. We assist with permits; we do not file them on your behalf.
— Redevelopment Areas
Redevelopment Areas Restrict Whole Sign Types
Passaic places additional limits on signs inside areas designated and approved for redevelopment or urban renewal. In those areas the ordinance prohibits:
- Projecting signs
- Rooftop signs
- Advertising signs
Qualifying façade and business signage remains permitted under the applicable rules, so the storefront still gets identified — but a projecting sign that would be a reasonable answer two blocks away is simply off the table inside the boundary.
That matters more here than it would in most cities, because the zoning framework includes dedicated redevelopment districts, among them the Main Avenue Redevelopment Area — which covers a substantial share of exactly the storefronts most likely to want a projecting sign. For any commercial property in one of these areas we need the exact address before the sign type is settled, not just before the dimensions are.
— Main Avenue
A Dense Streetscape Rewards Proportion, Not Size
Main Avenue storefronts sit close together and are seen from a short distance, with several businesses competing inside the same view. Making the sign larger is rarely what fixes that. Six things do more:
- Storefront width : The sign should read as connected to the tenant’s actual frontage.
- Letter spacing : Letters packed too tightly get harder to read, not more prominent.
- Contrast : Enough separation from the façade and from the neighboring businesses.
- Windows : Secondary messaging moves to the glass instead of crowding the main sign.
- Entrance : Door graphics carry hours and the practical customer information.
- Illumination : Where permitted, lighting improves identification — without flashing or moving effects, which the code prohibits outright.
The wall sign identifies the business. The windows and the entrance handle what a customer needs once they are close enough to read it.
— Our Products
Signs We Make for Passaic Businesses
Our New Jersey shop produces fabricated, printed, exterior, interior, temporary and replacement signage for businesses throughout Passaic.
Storefront Signs
Custom exterior identification designed around the storefront width, architecture, customer approach and the applicable sign area.
Channel Letters
Fabricated illuminated and non-illuminated letters for retailers, restaurants, offices, healthcare and commercial properties.
Dimensional Letters and Logos
Metal, acrylic and PVC lettering for storefronts, exterior walls, offices, lobbies and reception areas.
Flat Sign Panels
Custom fabricated wall panels with printed, applied or dimensional business identification.
Sign Cabinets and Replacement Faces
Replacement faces, tenant changes, graphics and lighting service for suitable existing sign cabinets.
Custom Awnings
Fabric awnings with business names, logos, custom colors and valance graphics, plus recovering for sound frames.
Lobby and Reception Signs
Dimensional logos, acrylic panels, metal lettering, plaques and branded wall identification.
Directories and Wayfinding
Building, floor, tenant and department directories, plus entrances, exits, visitor areas, deliveries and pickup locations.
Vehicle Graphics and Lettering
Commercial lettering, logos, decals, contact information, DOT graphics where required and fleet graphics.
— How It Works
From Site Survey Through Installation
Gogi Signs has served New Jersey businesses since 2005, and handles Passaic projects from the initial property review through fabrication, installation and future changes.
01
Site Survey
We measure the storefront, office, commercial building, warehouse or interior space and document the existing signs, windows, entrances and mounting conditions.
02
Design and Planning
Artwork is fitted to the actual property, available sign area, zoning conditions, construction, customer approach and the local requirements.
03
Fabrication and Printing
Approved projects move through fabrication, cutting, large-format printing, vinyl production, finishing and electrical assembly where applicable.
04
Installation
Our insured installation crew coordinates access, removes existing signage where that is included, and installs the completed signs and graphics.
05
Future Service
When lighting needs repair, tenant information changes, graphics need replacement or another sign is required, we can return to the property.
— Awnings
An Awning With Lettering Is a Sign, and It Has to Stay in Repair
Passaic’s zoning definitions treat an awning carrying lettering, logos, symbols, numbers, images or illumination as an awning sign. Its graphics therefore get planned with the rest of the storefront signage rather than ordered separately once the wall sign is up.
The city also requires awnings and marquees to remain in good repair — structural components and fabric surfaces both — and requires excessive weathering, tearing, holes or other deterioration to be corrected. That makes fabric selection and frame condition part of the specification, not an afterthought: an awning is the one element on a storefront that visibly ages on a schedule.
We manufacture custom fabric awnings with business names, logos, custom colors, valance lettering, replacement fabric and new frames where required, and inspect existing frames to determine whether recovering makes sense before quoting a rebuild.
— Offices & Medical
Professional and Medical Offices Need the Interior System
Passaic has healthcare, financial, legal, real estate and professional-service businesses operating inside shared commercial and mixed-use properties, where the exterior sign only begins the route. The coordinated package runs from building and tenant identification through directories carrying tenant names, floors and suite information, reception signs, suite signs with room numbers and replaceable tenant identification, privacy film for treatment rooms, offices and conference spaces, ADA tactile and Braille identification, and interior directions to offices, elevators, stairs, restrooms and shared areas.
Medical practices serve people visiting the property for the first time, and the sequence is unforgiving: identify the building, locate the entrance, find the right floor or office, reach reception, then find the correct room. Add restroom identification, department signs and temporary relocation notices and it is a system rather than a set of signs.
What holds it together is consistent terminology from the directory to the door. The zoning code recognizes directory signs specifically as signs identifying the various businesses on a property — which is the one place the whole building agrees on what each tenant is called, so it is worth getting right first.
— Industrial Sites
Industrial Properties Need Site-Wide Identification
The zoning code includes M-1 Light Industrial and M-2 General Industrial districts, and generally applies the C and C-R commercial sign framework to both. On those properties the primary wall sign is one item in a longer list:
- Building identification — wall-mounted letters, logos and company signs
- Door numbers — warehouse entrances, overhead doors, service areas
- Shipping and receiving — identification for freight and delivery access
- Visitor entrances — customer, vendor, contractor and office entry
- Parking and directional — visitor parking, employee areas, loading, receiving, pickup
- Interior facility signs — departments, rooms, restricted areas, operational identification
One scope note, stated plainly: Passaic’s code recognizes ground signs as a regulated sign type, but Gogi Signs does not offer pylon or monument signs. Our work on larger properties is building-mounted and site signage — wall signs, channel letters, dimensional lettering, door and bay numbers, shipping and receiving signs, parking and directional signage, directories, window graphics and interior facility signs. A large commercial or industrial property can be identified and navigated perfectly well without freestanding signage at the center of the project, and vehicle graphics then carry the same identity beyond it.
— Who We Work With
Businesses We Serve Throughout Passaic
Main Avenue retail and dining, the professional and medical offices in the shared buildings, the manufacturing and warehouse properties in the M districts, and the managers turning tenants over across all of them.
Retail Stores
Storefront signs, channel letters, dimensional lettering, window graphics, awnings and temporary promotions.
Restaurants and Food
Exterior signs, custom awnings, window graphics, door graphics, menu-related signs and interior identification.
Medical and Healthcare
Building signs, directories, reception signs, privacy film, ADA identification and interior wayfinding.
Professional Offices
Exterior identification, directories, suite signs, reception logos, privacy graphics and office signage.
Industrial and Warehouse
Building identification, door numbers, shipping and receiving signs, directional signage, facility signs and vehicle graphics.
Mixed-Use Buildings
Ground-floor tenant signs, directories, entrance graphics, suite signs, ADA signage and interior wayfinding.
Property Managers
Tenant changes, directories, replacement signs, window graphics, repair work and sign removal.
Contractors and Service
Vehicle lettering, office signs, building identification, decals, banners and commercial graphics.
— Tenant Changeover
Moving Into an Existing Passaic Storefront?
Incoming tenants inherit sign infrastructure, and in a dense streetscape the existing mounting is often the most valuable part of it — every façade penetration avoided is one less repair on an old building.
What you may inherit
- Channel-letter raceways and electrical wiring
- Flat sign panels and sign cabinets
- Awning frames
- Window vinyl and door lettering
- Directory systems, suite signs and reception signs
- Existing mounting points
A usable cabinet may need only a new face, an awning frame may suit recovering, existing electrical infrastructure may support the new sign and a directory may need one tenant listing replaced. Other components come out because they are damaged, outdated or incompatible with the new business.
What the changeover covers
- Previous sign removal and existing-condition survey
- Storefront measurements
- New exterior identification and channel-letter replacement
- Flat-panel and sign-face replacement
- Awning recovering
- Door lettering, directory updates and suite signs
- Banners and temporary opening graphics, then final installation
For property managers running mixed-use properties, office buildings, retail strips and industrial sites, tenant-specific pieces built to be individually replaceable keep each future change small and the property visually consistent between them.
— Repair & Maintenance
Sign Maintenance Is Part of the Local Requirements
The property-maintenance code requires permanent signs visible to the public to stay in good condition. Signs that become excessively faded, weathered, peeled or cracked have to be repaired or removed, and broken electrical signs the same — so a failing sign is a code matter here, not just an appearance one.
That lines up with the service work we already do:
- Channel-letter repair
- LED and electrical service
- Replacement sign faces
- Dimensional-letter repair
- Flat-panel replacement
- Awning recovering
- Window-vinyl replacement
- Directory updates
- Tenant-panel replacement
- Sign removal
- Interior sign replacement
- New tenant conversion
Where the existing structure remains useful, repair or refacing usually makes more sense than replacement. Where continued repair is no longer practical, we fabricate new signage to the allowance that applies at that address.
— Serving Passaic
Serving Passaic and Passaic County
Gogi Signs serves commercial properties throughout Passaic, including businesses around:
- Main Avenue
- Broadway
- Market Street
- Monroe Street
- Passaic Street
- Route 21 Approaches
- Downtown Passaic
The City’s current zoning framework includes dedicated commercial, mixed-use, office, industrial and redevelopment districts — among them the Main Avenue Redevelopment Area, where several sign types are restricted outright.
For businesses with additional locations in Clifton, Paterson, Wayne or elsewhere in Passaic County, our New Jersey shop can maintain common artwork and production standards while adapting each sign package to the individual property and municipality.
2005
Serving New Jersey since
4 sq ft
Per linear foot of façade
Insured
Commercial installation crew
In-house
Fabrication & large-format printing
— Get Started
Planning a Sign Project in Passaic?
Whether you are opening a Main Avenue storefront, taking over a mixed-use commercial space, updating a medical office, identifying an industrial property, recovering an awning, replacing channel letters, adding window graphics or repairing existing signage, start with the exact property address and photographs.
Gogi Signs can handle site measurements, sign drawings, fabrication, large-format printing, installation, repair and future sign changes from our New Jersey shop.
OUR SHOP
7 W Baltimore Ave Suite B, Linden, NJ 07036, United States
Prefer to talk it through?
Request a Quote
The property address and a photograph of the building start the job.
- Serving New Jersey since 2005
- In-house fabrication and printing
- Insured installation crew
- Repair and refacing on existing signs
— FAQs
Frequently Asked Questions About Signs in Passaic
In the C and C-R districts the aggregate area of business signs may not exceed four square feet for each linear foot of building-façade width.
Applicable façade signs in the C and C-R districts may not exceed four feet in height.
No. Passaic’s general sign rules prohibit intermittent or flashing lights and moving parts.
The zoning code prohibits coverage exceeding 50% of a window where visibility is impaired. Temporary paper advertising is separately limited to 33 1/3% of an individual window or display area under the property-maintenance code.
Temporary signs and paper advertising tied to an event or sale come down when the event ends or within 60 days of installation, whichever is first.
No. Projecting signs are specifically prohibited in approved redevelopment or urban-renewal areas, along with rooftop signs and advertising signs. The Main Avenue Redevelopment Area is one of them, so the address decides.
Yes. We produce wall-mounted building identification, channel letters where appropriate, door numbers, shipping and receiving signs, parking and directional signage, office signs and vehicle graphics.
No. Our work focuses on building-mounted signage — storefront signs, channel letters, dimensional lettering, awnings, window graphics, directories, facility signs and related products.
Sometimes. We inspect existing cabinets, raceways, electrical components, mounting, awning frames and directories before deciding what can reasonably be reused.
Send the exact property address, storefront or building photographs, your logo or artwork, photographs of existing signage, and any landlord or redevelopment requirements you already have.