Passaic, New Jersey
Passaic Sign Company for Main Avenue Shops and Local Businesses
Gogi Signs designs, builds, prints, installs, repairs and replaces business signs all over Passaic. We make Main Avenue storefront signs, channel letters, awnings and window graphics. We also make the building signs, door numbers and facility signs that the city’s industrial properties need.
20+ Years Experience
Serving New Jersey Since 2005
In-House Production
Fabrication & Large-Format Printing
Commercial Installation
Insured Installation Crew
Passaic & Passaic County
Local Sign Service
Sign Company in Passaic
A Dense Commercial City at Several Different Scales
Passaic is built around Main Avenue, Broadway and Market Street. It has neighborhood shops, offices, healthcare, mixed use buildings, industrial buildings and business corridors tied to Route 21 and the wider Passaic County market.
A Main Avenue storefront needs signs that read up close, window graphics and a clean façade sign. A larger commercial property needs to be seen from local traffic. An industrial or warehouse business needs building signs, door numbers, directional signs and facility signs across the site. The zoning map splits the city into several districts. They are Commercial, Commercial/Residential, Commercial/Residential High Density, Office/Residential, Light Industrial, General Industrial and redevelopment districts. One is the Main Avenue Redevelopment Area, where the sign rules change again.
Since 2005, Gogi Signs has handled storefront signs, channel letters, dimensional lettering, custom awnings and window graphics all over Passaic. We have also handled office signs, directories, ADA signs, facility signs, vehicle graphics and tenant changes.
Four Environments
Four Sign Environments Inside One City
The property and its zoning district decide the sign before anything else does.
Downtown
Main Avenue and Downtown Commercial
Packed storefronts, restaurants, shops, professional services and mixed use buildings. Signs must read up close, and several businesses compete in the same view.
Mixed-Use Corridors
Commercial and Mixed-Use
Customers come from local traffic, parking lots, sidewalks and nearby businesses. Often all four meet at the same address.
Office / Residential
Office and Professional Properties
Here the outside sign starts the job. Directories, suite signs, reception signs, privacy film and ADA signs do the rest of the work.
M-1 & M-2
Industrial Areas
Factories, warehouses, service and commercial sites. Here building signs, shipping and receiving signs, door numbers and directional signs matter as much as the main wall sign.
Sign Rules
Passaic Sizes Business Signs From the Building Façade
In the C and C-R districts, the zoning code allows business signs, directional and traffic control signs, directory signs, flat signs and ground signs. It sets the allowance from the façade width, not the tenant’s width.
What the code sets
- Total sign area : All business signs combined are capped at four square feet for every linear foot of building façade.
- Sign height : Signs on a building façade or a qualifying street facing side wall may not be more than four feet tall.
- Window coverage : Signs, posters, ads and similar items may not cover more than 50% of a window when they block the view.
- Temporary paper advertising : The property maintenance code is stricter. Temporary paper signs and similar displays may cover only 33 1/3% of a single window or window display area.
- Temporary time limit : Temporary signs and paper ads for an event or sale must come down when the event ends. If that takes longer, they come down within 60 days of installation.
- No flashing or moving parts : Signs with blinking or flashing lights, or moving parts, are prohibited.
- Industrial districts : The C and C-R sign rules generally apply to the M-1 and M-2 districts too.
- Directory signs : are recognized as signs that list the businesses on a property.
- Awnings count : An awning with lettering, logos, symbols, numbers, images or lighting is an awning sign, not architecture.
- Maintenance is regulated : Permanent signs the public can see must stay in good condition. Badly faded, weathered, peeled or cracked signs must be repaired or removed. So must broken electrical signs.
The allowance is based on the building façade. So a narrow Main Avenue tenant and a wide commercial building do not get the same sign size. The math is only the starting point. We then size the sign to the tenant frontage, the façade, viewing distance, nearby signs, how customers approach and the mounting area. The application is filed by you or your landlord. We help with the permit paperwork, but we do not file it for you.
Redevelopment Areas
Redevelopment Areas Restrict Whole Sign Types
Passaic adds limits on signs in areas designated and approved for redevelopment or urban renewal. In those areas the ordinance prohibits:
- Projecting signs
- Rooftop signs
- Advertising signs
Qualifying façade and business signs are still allowed under the rules that apply, so the storefront still gets a sign. But a projecting sign that would work two blocks away is off the table inside the boundary.
That matters more here than in most cities. The zoning includes dedicated redevelopment districts, among them the Main Avenue Redevelopment Area. It covers a large share of the storefronts most likely to want a projecting sign. For any business property in these areas, we need the exact address early. We need it before the sign type is set, not just before the sizes are.
Main Avenue
A Dense Streetscape Rewards Proportion, Not Size
Main Avenue storefronts sit close together and are seen from a short distance. Several businesses compete in the same view. A bigger sign rarely fixes that. Six things do more:
- Storefront width : The sign should read as connected to the tenant’s actual frontage.
- Letter spacing : Letters packed too tightly get harder to read, not more prominent.
- Contrast : Enough separation from the façade and from the neighboring businesses.
- Windows : Secondary messaging moves to the glass instead of crowding the main sign.
- Entrance : Door graphics carry hours and the practical customer information.
- Illumination : Where allowed, lighting helps people spot the business. Flashing or moving effects are banned outright by the code.
The wall sign identifies the business. The windows and the entrance handle what a customer needs once they are close enough to read it.
Our Products
Signs We Make for Passaic Businesses
Our New Jersey shop builds and prints exterior, interior, temporary and replacement signs for businesses all over Passaic.
Storefront Signs
Custom outside signs sized to the storefront width, the building, how customers approach and the sign area allowed.
Channel Letters
Lit and unlit letters for shops, restaurants, offices, healthcare and commercial properties.
Dimensional Letters and Logos
Metal, acrylic and PVC lettering for storefronts, exterior walls, offices, lobbies and reception areas.
Flat Sign Panels
Custom wall panels with a printed, applied or dimensional business name.
Sign Cabinets and Replacement Faces
Replacement faces, tenant changes, graphics and lighting service for suitable existing sign cabinets.
Custom Awnings
Fabric awnings with business names, logos, custom colors and valance graphics, plus recovering for sound frames.
Lobby and Reception Signs
Dimensional logos, acrylic panels, metal lettering, plaques and branded wall signs.
Directories and Wayfinding
Building, floor, tenant and department directories. Also signs for entrances, exits, visitor areas, deliveries and pickup spots.
Vehicle Graphics and Lettering
Commercial lettering, logos, decals, contact information, DOT graphics where required and fleet graphics.
How It Works
From Site Survey Through Installation
Gogi Signs has served New Jersey businesses since 2005. We handle Passaic projects from the first property review through fabrication, installation and future changes.
01
Site Survey
We measure the storefront, office, building, warehouse or interior space. We note the existing signs, windows, entrances and mounting conditions.
02
Design and Planning
We fit the artwork to the real property, the sign area allowed, the zoning, the build, how customers approach and local rules.
03
Fabrication and Printing
Approved projects go through building, cutting, large format printing, vinyl, finishing and wiring where needed.
04
Installation
Our insured install crew sets up access and removes old signs when that is included. Then we install the finished signs and graphics.
05
Future Service
We can come back when lights need repair, tenant details change, graphics need replacing or you need another sign.
Awnings
An Awning With Lettering Is a Sign, and It Has to Stay in Repair
Passaic’s zoning definitions treat an awning with lettering, logos, symbols, numbers, images or lighting as an awning sign. So its graphics get planned with the rest of the storefront signs. They are not ordered later, once the wall sign is up.
The city also requires awnings and marquees to stay in good repair. That covers both the frame and the fabric. Heavy weathering, tears, holes or other wear must be fixed. So fabric choice and frame condition are part of the spec, not an afterthought. An awning is the one part of a storefront that visibly ages on a schedule.
We make custom fabric awnings with business names, logos, custom colors, valance lettering, replacement fabric and new frames where needed. We inspect existing frames to see if recovering makes sense before we quote a rebuild.
Offices & Medical
Professional and Medical Offices Need the Interior System
Passaic has healthcare, financial, legal, real estate and professional service businesses in shared commercial and mixed use buildings. There, the outside sign only starts the route. A matched package starts with building and tenant signs. It covers directories with tenant names, floors and suite details. It covers reception signs and suite signs with room numbers and swappable tenant names. It adds privacy film for treatment rooms, offices and conference rooms, plus ADA tactile and Braille signs. It ends with interior directions to offices, elevators, stairs, restrooms and shared areas.
Medical practices serve people visiting for the first time, and the sequence is strict. Find the building, find the entrance, find the right floor or office, reach reception, then find the right room. Add restroom signs, department signs and temporary moving notices, and it is a system, not a set of signs.
What holds it together is using the same names from the directory to the door. The zoning code names directory signs as signs that list the businesses on a property. That is the one place the whole building agrees on what each tenant is called. So it is worth getting right first.
Industrial Sites
Industrial Properties Need Site-Wide Identification
The zoning code includes M-1 Light Industrial and M-2 General Industrial districts. It generally applies the C and C-R business sign rules to both. On those properties, the main wall sign is one item on a longer list:
- Building identification: wall-mounted letters, logos and company signs
- Door numbers: warehouse entrances, overhead doors, service areas
- Shipping and receiving: identification for freight and delivery access
- Visitor entrances: customer, vendor, contractor and office entry
- Parking and directional: visitor parking, employee areas, loading, receiving, pickup
- Interior facility signs: departments, rooms, restricted areas, operational identification
One scope note. Passaic’s code lists ground signs as a regulated sign type, but we do not offer pylon or monument signs. Larger properties are made identifiable with wall mounted building signs, channel letters, dimensional lettering and door and bay numbers instead. We also make shipping and receiving signs, parking and directional signs, directories, window graphics and interior facility signs. Vehicle graphics then carry the same look beyond the site.
Who We Work With
Businesses We Serve Throughout Passaic
We work with Main Avenue shops and restaurants, and the offices and medical practices in shared buildings. We also work with factories and warehouses in the M districts, and the managers who turn tenants over across all of them.
Nearby service areas: Passaic is part of our Passaic County sign company coverage. We also serve nearby businesses through our Clifton sign company, Bloomfield sign services and Paterson business signs pages.
Retail Stores
Storefront signs, channel letters, dimensional lettering, window graphics, awnings and temporary promotions.
Restaurants and Food
Exterior signs, custom awnings, window graphics, door graphics, menu signs and interior signs.
Medical and Healthcare
Building signs, directories, reception signs, privacy film, ADA signs and interior wayfinding.
Professional Offices
Outside signs, directories, suite signs, reception logos, privacy graphics and office signs.
Industrial and Warehouse
Building signs, door numbers, shipping and receiving signs, directional signs, facility signs and vehicle graphics.
Mixed-Use Buildings
Ground-floor tenant signs, directories, entrance graphics, suite signs, ADA signage and interior wayfinding.
Property Managers
Tenant changes, directories, replacement signs, window graphics, repair work and sign removal.
Contractors and Service
Vehicle lettering, office signs, building signs, decals, banners and commercial graphics.
Tenant Changeover
Moving Into an Existing Passaic Storefront?
New tenants inherit sign hardware. On a packed street, the existing mounting is often the most valuable part. Every hole you avoid drilling in the façade is one less repair on an old building.
What you may inherit
- Channel-letter raceways and electrical wiring
- Flat sign panels and sign cabinets
- Awning frames
- Window vinyl and door lettering
- Directory systems, suite signs and reception signs
- Existing mounting points
A usable cabinet may need only a new face. An awning frame may be fine to recover. Existing wiring may support the new sign. A directory may need one tenant listing replaced. Other parts come out because they are damaged, outdated or do not fit the new business.
What the changeover covers
- Previous sign removal and existing-condition survey
- Storefront measurements
- New exterior identification and channel-letter replacement
- Flat-panel and sign-face replacement
- Awning recovering
- Door lettering, directory updates and suite signs
- Banners and temporary opening graphics, then final installation
Property managers run mixed use buildings, office buildings, retail strips and industrial sites. For them, we build tenant pieces that can be swapped one at a time. That keeps each future change small and the property looking consistent.
Repair & Maintenance
Sign Maintenance Is Part of the Local Requirements
The property maintenance code requires permanent signs the public can see to stay in good condition. Signs that become badly faded, weathered, peeled or cracked must be repaired or removed. The same goes for broken electrical signs. So a failing sign is a code issue here, not just a looks issue.
That lines up with the service work we already do:
- Channel-letter repair
- LED and electrical service
- Replacement sign faces
- Dimensional-letter repair
- Flat-panel replacement
- Awning recovering
- Window-vinyl replacement
- Directory updates
- Tenant-panel replacement
- Sign removal
- Interior sign replacement
- New tenant conversion
If the existing structure is still useful, repair or refacing usually makes more sense than replacement. If more repair is no longer practical, we build a new sign to the allowance at that address.
Serving Passaic
Serving Passaic and Passaic County
Gogi Signs serves commercial properties throughout Passaic, including businesses around:
- Main Avenue
- Broadway
- Market Street
- Monroe Street
- Passaic Street
- Route 21 Approaches
- Downtown Passaic
The City’s current zoning includes dedicated commercial, mixed use, office, industrial and redevelopment districts. One is the Main Avenue Redevelopment Area, where several sign types are restricted outright.
Some businesses also have locations in Clifton, Paterson, Wayne or elsewhere in Passaic County. Our New Jersey shop can keep the same artwork and production standards for all of them. Each sign package is still adjusted to its own property and town.
2005
Serving New Jersey since
4 sq ft
Per linear foot of façade
Insured
Commercial installation crew
In-house
Fabrication & large-format printing
Get Started
Planning a Sign Project in Passaic?
You may be opening a Main Avenue storefront or taking over a mixed use space. You may need to update a medical office, sign an industrial property, recover an awning, replace channel letters, add window graphics or repair a sign. Either way, start with the exact property address and photos.
Gogi Signs can handle site measurements, sign drawings, fabrication, large-format printing, installation, repair and future sign changes from our New Jersey shop.
OUR SHOP
7 W Baltimore Ave, Suite B, Linden, NJ 07036, United States
Prefer to talk it through?
Request a Quote
The property address and a photograph of the building start the job.
- Serving New Jersey since 2005
- In-house fabrication and printing
- Insured installation crew
- Repair and refacing on existing signs
FAQs
Frequently Asked Questions About Signs in Passaic
In the C and C-R districts, the total area of business signs may not exceed four square feet for each linear foot of building façade width.
Façade signs in the C and C-R districts may not be more than four feet tall.
No. Passaic’s general sign rules prohibit intermittent or flashing lights and moving parts.
The zoning code bans coverage over 50% of a window when it blocks the view. Temporary paper ads have a separate limit. The property maintenance code caps them at 33 1/3% of a single window or display area.
Temporary signs and paper ads for an event or sale must come down when the event ends. If that takes longer, they come down within 60 days of installation.
No. Projecting signs are banned in approved redevelopment or urban renewal areas. So are rooftop signs and advertising signs. The Main Avenue Redevelopment Area is one of these areas, so the address decides.
Yes. We make wall mounted building signs, channel letters where they fit and door numbers. We also make shipping and receiving signs, parking and directional signs, office signs and vehicle graphics.
No. We do not offer pylon or monument signs. Our work is building mounted signs: storefront signs, channel letters, dimensional lettering, awnings, window graphics, directories, facility signs and related products.
Sometimes. We inspect existing cabinets, raceways, wiring, mounting, awning frames and directories. Then we decide what can be reused.
Send the exact property address and photos of the storefront or building. Add your logo or artwork, photos of existing signs, and any landlord or redevelopment rules you already have.