— Morristown, New Jersey
Sign Company in Morristown, NJ
Gogi Signs designs, fabricates, prints, installs, repairs and replaces custom signs for Morristown businesses — storefront signs and blade signs around South Street and Speedwell Avenue, awnings and window lettering on historic downtown façades, and the directories and suite signs office and medical buildings need inside.
20+ Years Experience
Serving New Jersey Since 2005
In-House Production
Fabrication & Large-Format Printing
Commercial Installation
Insured Installation Crew
Morristown & Morris County
Local Sign Service
— Sign Company in Morristown
Signs for a Walkable Downtown Business District
Morristown brings together a walkable downtown, restaurants, retail, professional offices, hotels, mixed-use properties, healthcare, historic buildings and businesses serving both local customers and people arriving from across Morris County.
The Morristown Partnership represents more than 1,000 businesses within the Special Improvement District, and its downtown guide covers restaurants, retailers, salons, fitness businesses, tourism destinations and professional services. The town also sits where NJ Transit rail service, I-287 and Route 24 meet, so the customer base includes residents, office workers, visitors, commuters and people arriving for dining, healthcare, events and professional services.
Signs here work at pedestrian scale. A storefront is seen first from across South Street, Speedwell Avenue or Washington Street, then again from beside the building — which usually makes several clear points of identification a better result than one sign carrying every message.
— The Green Exception
The Morristown Green Changes the Sign Conversation
The Green is one of the most recognizable parts of downtown, and the properties around it do not have the same sign options as every other commercial block.
Morristown’s current sign ordinance permits projecting signs in the TC Town Center district, but specifically prohibits projecting signs on properties facing the Morristown Green. A business one block away may use a projecting sign where its district allows it, while a storefront facing the Green relies more heavily on wall signage, dimensional letters, window identification, custom awnings, door graphics and interior identification.
This is the cleanest reason the address comes before the design. Two businesses both accurately described as “downtown Morristown” can have different options depending on the zoning district and the exact frontage — and a projecting sign is fabricated hardware, not something that can be re-specified after it is built.
— Sign Area Limits
Morristown Puts a Real Limit on Sign Area
The ordinance here is more specific than a generic check-with-zoning paragraph. Three separate limits apply at once, and the sign has to satisfy all of them.
- Sign count. Generally one sign per 75 feet of street frontage.
- Area per frontage. Signage is limited to 40 square feet per street front.
- Façade share. Total signage cannot exceed 15% of the ground-floor building face the sign fronts on.
- Wall-sign projection. No more than eight inches from the façade.
- Window signs. May not obstruct clear visibility through more than 25% of the window area.
- Wall signs are permitted in several commercial and mixed-use districts.
- Window and awning signs are permitted in MX-1, MX-2, TC and H.
- Projecting signs are permitted in the TC district — other than facing the Green.
- Roof signs are prohibited. Pylon signs are prohibited.
- Placement. Wall signs generally go at the first-story or street level, with limited exceptions for building identification and single-occupant buildings.
- Architectural features. Wall signs may not cover windows or interrupt friezes, string courses or other decorative façade details.
- Character. Signage is to be compatible with the building character, architectural design, nearby buildings and the surrounding streetscape, using quality materials and reducing visual clutter.
Because three limits stack, usable sign area is not whatever space appears free above the storefront — a wide façade can still be capped by the 40-square-foot frontage limit, and a narrow one by the 15% calculation. The exact address, zoning district, frontage, building face, tenant area, proposed sign type, mounting position and existing signage all get reviewed before fabrication. The application is filed by you or your landlord. We assist with permits; we do not file them on your behalf.
— Awnings
Awnings Are Permitted — but Not Backlit
Awnings work particularly well for restaurants, cafés, boutiques, salons, professional services and storefront entrances, identifying the business while defining the individual storefront bay. Morristown permits awning signage in several commercial districts including MX-1, MX-2, TC and H.
One rule shapes the build. The ordinance prohibits fully backlit translucent awnings, although the lettering itself may be translucent where the remaining awning material is opaque. That is a meaningful distinction rather than a technicality: an awning that glows as a panel is not permitted, while an opaque awning whose letters read as lit is. The fabric and the lighting therefore get specified together, not chosen in sequence.
We manufacture and install custom fabric awnings with business names, logos, custom colors, valance lettering, new fabric covers, replacement covers, custom graphics and new frames where required — and inspect sound existing frames to determine whether recovering makes sense before quoting a rebuild.
— Our Products
Custom Signs We Make for Morristown Businesses
Our New Jersey shop produces fabricated, printed, exterior, interior and temporary signage for businesses throughout Morristown.
Storefront Signs
Custom commercial signs built around the building frontage, architectural conditions, viewing direction and the applicable sign requirements.
Channel Letters
Fabricated illuminated and non-illuminated letters for retail stores, restaurants, offices, medical practices and commercial properties.
Dimensional Letters and Logos
Metal, acrylic and PVC lettering for exterior walls, reception areas, offices and branded interiors.
Custom Awnings
Fabric storefront and entrance awnings with custom colors, business names, logos and graphics, built opaque rather than backlit.
Blade and Projecting Signs
Perpendicular building signs for eligible TC district properties where pedestrian visibility matters.
Window Graphics and Lettering
Logos, business hours, printed graphics, vinyl lettering, privacy film, promotional graphics and temporary campaigns.
Lobby and Reception Signs
Entrance, exit, visitor parking, employee parking, loading, delivery, pickup, and internal property wayfinding.
Office and Suite Signs
Room numbers, nameplates, suite plaques, department signs and replaceable tenant identification.
Vehicle Graphics and Lettering
Commercial lettering, business logos, decals, identification and graphics for company vehicles and fleets.
— How It Works
From Site Survey Through Installation
Gogi Signs has served New Jersey businesses since 2005, and handles the work before fabrication as well as installation and future service.
01
Site Survey
We measure the storefront, building, office or interior installation area and document the existing signage and mounting conditions.
02
Design and Planning
Artwork is fitted to the actual property, dimensions, materials, construction, viewing conditions and the sign requirements that apply at the address.
03
Fabrication and Printing
Approved work moves through fabrication, cutting, large-format printing, vinyl production, finishing and electrical assembly where applicable.
04
Installation
Our insured installation crew coordinates access, removes existing signs where that is included, and installs the completed work.
05
Future Service
When a tenant changes, lighting needs repair, vinyl needs replacement or another sign is required, we can return to the project.
— Historic Buildings
Signs That Belong on an Older Facade
Morristown holds a large stock of older commercial buildings, and the ordinance protects what makes them worth looking at — a wall sign may not cover windows or interrupt friezes, string courses or other decorative details. On those façades, the sign has to find the space the building already offers rather than take space from it.
Products that tend to work on older downtown buildings:
- Dimensional metal letters
- Routed sign panels
- Custom blade signs where permitted
- Fabric awnings
- Window lettering
- Exterior plaques
- Reception and lobby identification
- Restrained illuminated letters where allowed
The point is not to make every sign look historic. A contemporary business on an 1890s building does not have to pretend otherwise — the sign simply has to belong on the wall it is fixed to, in materials and proportions the façade can carry.
— Offices & Mixed-Use
A Business Without a Storefront Still Needs a Sign Path
Downtown Morristown carries a substantial office component alongside retail, restaurants, housing and hospitality, and the Partnership describes the district as exactly that mix. Plenty of businesses there have no street-level storefront at all.
What a customer actually follows is a sequence: the building name, then a shared lobby, then a directory, then an elevator, then an individual suite. We produce that whole path — exterior building signs, tenant identification, window graphics and entrance signs; lobby directories with changeable tenant listings and floor information; reception signs in dimensional logos, acrylic, metal letters, plaques and wall graphics; elevator identification carrying floor listings, tenant names, accessibility signs and directions; suite signs with office names, room numbers, department signs and replaceable tenant plaques; privacy film for offices, conference rooms and glass partitions; and the permanent room identification and accessibility signage required throughout.
Built as one system with replaceable tenant components, a directory change is a strip, not a rebuild.
— Healthcare
Healthcare Signage Around Morristown Medical Center
Healthcare is a major part of the local business environment. Morristown Medical Center operates on Madison Avenue as a major regional medical campus with emergency, heart, cancer, orthopedic, pediatric, maternity and other specialty services, and Atlantic Health identifies it as employing thousands of staff and physicians — which makes the hospital and the practices around it a substantial part of the local employment base.
Signage on that kind of property has to work for people arriving somewhere unfamiliar, often under pressure. A coordinated package covers exterior identification with building names, practice identification and entrance signs; building, floor, department and physician directories; reception signs carrying practice logos and dimensional lettering; suite and department identification; ADA tactile and Braille room identification and accessible restroom signs; privacy film for offices, examination rooms, reception areas and glass partitions; and wayfinding connecting entrances, parking areas, elevators, departments and patient destinations.
On a campus that size the pieces only work if they follow one common terminology and one sign family. A department named differently on the directory than on its own door is where a visitor stops trusting the signs.
— Restaurants & Hotels
Dining and Hospitality on a Pedestrian Block
Morristown has a substantial dining and hospitality presence downtown, and the Partnership’s current materials describe the district as a mix of dining, retail, entertainment, fitness, offices, housing and hospitality.
A restaurant on a busy pedestrian block needs exterior identification that works from across the street and from beside the storefront — which is usually where the blade sign or awning earns its place, subject to the district and the Green restriction. The package then runs through storefront identification, channel letters, custom awnings, window lettering, menu graphics, pickup identification, door hours, interior branding, restroom signs, directional signs, event graphics and temporary promotional displays.
A hotel or larger hospitality property extends the same system inward: the exterior sign has to connect to interior directories, meeting-room identification, ADA signage and event graphics, because a guest looking for a function room is following the same chain of signs a patient follows to a suite.
— Who We Work With
Businesses We Serve Throughout Morristown
The dining and retail inside the Special Improvement District, the offices and financial services above them, the healthcare market around Madison Avenue, and the hotels serving all of it.
Restaurants and Cafés
Storefront signs, channel letters, awnings, window lettering, menus, temporary graphics and interior identification.
Retail Stores
Exterior signs, window graphics, projecting signs where permitted, interior branding and tenant changeovers.
Healthcare and Medical
Building identification, directories, ADA signs, reception signs, privacy graphics and wayfinding.
Professional Offices
Directories, dimensional logos, suite signs, privacy film, reception identification and room signs.
Hotels and Hospitality
Exterior identification, lobby signs, directories, event graphics, ADA signs and interior directional signs.
Property Managers
Tenant changes, directories, replacement panels, repair, sign removal and recurring building signage.
Financial Services
Office signs, reception identification, directories, plaques, privacy graphics and suite signage.
Franchises and Multi-Location
Repeat sign programs adjusted to the building, zoning district and property requirements at each location.
— Tenant Changeover
Taking Over an Existing Morristown Storefront or Office?
On older downtown buildings the existing brackets and mounting points are worth more than the signs on them — a façade that already carries an approved projecting-sign bracket is not a façade you want to drill again.
What you may inherit
- Channel-letter mounting points and electrical wiring
- Sign cabinets
- Awning frames and projecting-sign brackets
- Window vinyl
- Directory systems and interior plaques
- Reception signs and suite identification
A suitable bracket may support new identification, a directory may need only one tenant listing changed, a sound awning frame may accept new fabric, and existing mounting may work with the new exterior sign. Other components are damaged, unsafe, incorrectly sized or incompatible with the incoming business.
What the changeover covers
- Previous sign removal and existing-condition survey
- Storefront measurements
- New exterior identification and channel-letter replacement
- Awning recovering
- Directory updates and suite signs
- Reception signs
- Temporary opening graphics, then final installation
For property managers, we set recurring specifications once — tenant directories, suite signs, storefront identification, window graphics, ADA signs, floor and elevator-area identification, replacement panels, leasing graphics and removal — so the next tenant change uses the existing sign system instead of starting again.
— Repair & Refacing
Sign Repair, Refacing and Replacement
Morristown has a large inventory of established storefront and commercial signage, which means plenty of projects here begin with something already installed. LEDs fail, letters loosen, faces crack, awning fabric fades, window graphics age, directories go out of date and tenants move.
Gogi Signs repairs and updates commercial signs whether or not our shop originally made them:
- Channel-letter repair
- LED and electrical service
- Replacement sign faces
- Damaged letter replacement
- Projecting-sign repair
- Directory updates
- Awning recovering
- Window-vinyl replacement
- Directory updates
- Tenant-panel replacement
- Sign removal
- Interior sign replacement
- New tenant conversion
Where repair is practical we repair the existing sign — and on a downtown façade that is often the better answer, because the existing sign already sits inside the area limits and the architectural constraints. Where it has reached the end of its useful life, replacement is the better use of the budget, and the new sign is sized to what the three limits actually allow.
— Serving Morristown
Serving Morristown and Morris County
Gogi Signs serves commercial properties throughout Morristown, including businesses around:
- South Street
- Speedwell Avenue
- Washington Street
- The Morristown Green
- Madison Avenue
- Morris Street
- Downtown Morristown
- South Street
Morristown remains a major North Jersey business destination because of its rail access, highway connections, downtown commercial district, office inventory, healthcare activity, hospitality, restaurants and regional events.
Our service footprint continues through Morris Township, Florham Park, Madison, Parsippany, Hanover, East Hanover, Randolph, Denville and the surrounding communities. For businesses operating in several Morris County locations, our New Jersey shop can provide one fabrication and installation source while each property is handled to its own site and municipal requirements.
2005
Serving New Jersey since
40 sq ft
Per street front, and 15% of the face
Insured
Commercial installation crew
In-house
Fabrication & large-format printing
— Get Started
Planning a Sign Project in Morristown?
Whether you are opening a downtown restaurant, updating an office, replacing an existing tenant’s signage, installing a building directory, recovering an awning, repairing channel letters or planning signs throughout a commercial property, start with the address and a few photographs.
Gogi Signs can handle site measurements, drawings, fabrication, large-format printing, installation, repair and future sign changes from our New Jersey shop.
OUR SHOP
7 W Baltimore Ave Suite B, Linden, NJ 07036, United States
Prefer to talk it through?
Request a Quote
The property address and a photograph of the building start the job.
- Serving New Jersey since 2005
- In-house fabrication and printing
- Insured installation crew
- Repair and refacing on existing signs
— FAQs
Frequently Asked Questions About Signs in Morristown
Morristown generally permits one sign per 75 feet of street frontage. Total signage is limited to 40 square feet per street front and cannot exceed 15% of the ground-floor building face the sign fronts on — all three apply together.
They are permitted in the TC Town Center district subject to the applicable standards. However, projecting signs are prohibited on properties facing the Morristown Green, so the exact frontage decides.
The ordinance states that window signage cannot obstruct clear visibility through more than 25% of the window area.
No. Morristown prohibits fully backlit translucent awnings. The lettering itself may be translucent where the rest of the awning material remains opaque.
Wall signs may project no more than eight inches from the façade under the current ordinance.
Yes. Wall signs may not cover windows or interrupt friezes, string courses or other decorative façade details, and are generally placed at the first-story or street level, with limited exceptions for building identification and single-occupant buildings.
Yes. We inspect the existing brackets, mounting, wiring, awning frames, cabinets and directories to determine whether any can reasonably be reused.
Yes. Where the existing sign system permits individual replacements, we produce the required tenant panel, office plaque or directory listing without replacing the entire system.
Yes. We produce exterior identification, directories, reception signs, ADA signs, suite identification, privacy graphics and interior wayfinding.
Send the exact property address, photographs of the storefront or installation area, your logo or artwork, photographs of existing signs, and any landlord or property sign criteria you have.