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East Brunswick, Middlesex County
Gogi Signs makes and installs storefront, building and office signs for East Brunswick businesses, from the shopping centers on Route 18 to the shops and offices along Cranbury Road. We prepare the drawings for the township’s zoning sign permit, build the sign in Linden and install it ourselves.
Lettering that reads from the road
Halo lit and front lit letters for retail and office fronts.
Route 18 Sites
Route 18 is a busy divided highway with plenty of signals and properties that sit above or below the road. These checks decide the sign before we draw it. One scope note. We do not offer pylon or monument signs. Larger Route 18 properties are made identifiable with wall mounted building signs, channel letters, dimensional lettering, entrance graphics, directional signs and window graphics instead.
Wall Signs
In the commercial and highway districts, all signs on one side of a building together may cover up to 10% of that wall. A tenant with a 30 foot wide, 16 foot tall front has roughly 48 square feet to work with, which we usually split between the main name and a smaller line for what the business does.
Sign area counts everything, including the frame, logos and graphics, so a tidy layout with individual letters often fits more name into the same allowance than a rectangular cabinet does.
For Route 18 Businesses

The main storefront sign for most retail tenants.

Double sided signs that catch drivers and shoppers walking the center.

Building name and address on the valance for professional offices.

Reception and suite signs for offices and practices.
Permits
Most signs need a zoning sign permit from the Director of Planning and Engineering. The zoning fee is $25, with any construction permit fee on top.
1
Free anywhere in New Jersey. We measure the wall and the frontage.
2
Scaled elevations showing the sign size and how it fits the 10% limit.
3
We prepare the drawings for it, and for the construction and electrical permits a lit sign needs.
4
Our crew installs and we schedule the electrical inspection.
Why Gogi Signs
We have built signs in our Linden shop since 2005, and we cover East Brunswick and the rest of Middlesex County from there. Our installers are experienced, licensed and insured, and we service signs we did not build, so if your existing sign needs repair rather than replacement we will tell you.
NJ & NYC Service Area
East Brunswick is in Middlesex County. These are the rules from East Brunswick's own sign ordinance that most often shape what a business can put up.
Source: Township of East Brunswick Code, Chapter 228, Article XXXI.
In the C-1, C-2, C-3, H-1, HC-1, HC-2, HC-3 and MXD districts, each business may have one or more signs flat against a finished elevation, with all of them together no larger than 10% of that side of the building.
Art. XXXIA property with up to 100 feet of frontage may have one freestanding sign of up to 45 square feet. Up to 200 feet of frontage allows one of up to 90 square feet. Longer frontages may qualify for more than one.
Art. XXXIThe top of a freestanding sign may be no more than 22 feet above the elevation of the centerline of the street in front of the property, so a site that sits above the road has less usable height.
Art. XXXIUnless stated otherwise, no part of a sign may be within 10 feet of a lot line, and a new freestanding sign must be at least 100 feet from any existing freestanding sign next door.
Art. XXXISign area includes every part of the sign, including moldings, frames, logos and graphics.
Art. XXXIRoof signs, moving or revolving signs, flashing or flickering lighting, and red, yellow or green lights within 100 feet of a traffic signal are prohibited in every zone.
Art. XXXI, Prohibited signsSigns other than those expressly exempted need a zoning sign permit from the Director of Planning and Engineering. The zoning fee is $25, on top of any construction permit fee.
Art. XXXIOrdinances are amended from time to time, and zone, overlay and lease requirements all apply on top of the figures above. We confirm the current requirements with East Brunswick for your specific property during the site survey, before anything is designed.
East Brunswick is one of the Middlesex County communities we serve from Linden, alongside our other New Jersey service areas.
In the C-1, C-2, C-3, H-1, HC-1, HC-2, HC-3 and MXD districts, each business may have one or more signs flat against a finished elevation, with all of them together no larger than 10% of that side of the building. (Art. XXXI.) The exact allowance depends on the zone and the building, which we confirm during the site survey.
Signs other than those expressly exempted need a zoning sign permit from the Director of Planning and Engineering. The zoning fee is $25, on top of any construction permit fee. (Art. XXXI.) We prepare the drawings and details the application asks for, and help you or your landlord file it.
Yes. We design, fabricate, permit and install from our own shop in Linden rather than brokering the work out, so one company stays accountable from the survey through to the final inspection.
Fabrication time depends on the sign, but the variable that usually moves the date most is municipal approval. A flat panel or vinyl job can move quickly, but an illuminated sign that needs permits and an electrical inspection takes longer. We give a schedule after the survey, once we know which approvals apply.
Storefront and building signage, channel letters, illuminated cabinets, interior and ADA signage, wayfinding, window and wall graphics, and vehicle graphics. If you are not sure which suits the site, the survey usually settles it.