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East Brunswick, Middlesex County

East Brunswick Sign Company for Route 18 Retail and Professional Offices

Gogi Signs makes and installs storefront, pylon and office signs for East Brunswick businesses, from the shopping centers on Route 18 to the shops and offices along Cranbury Road. We prepare the drawings for the township’s zoning sign permit, build the sign in Linden and install it ourselves.

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channel letters for kiehl

Lettering that reads from the road

Halo lit and front lit letters for retail and office fronts.

Route 18 Sites

Four Things We Check on Every Route 18 Property

Route 18 is a busy divided highway with plenty of signals and properties that sit above or below the road. These checks decide the sign before we draw it.

Road Elevation East Brunswick measures pylon height from the centerline of the street in front, not from your lot. A site that sits above the road loses part of its 22 foot height.
Neighbor Spacing A new freestanding sign must be at least 100 feet from the next freestanding sign, which can push it along the frontage.
Nearby Signals Red, yellow or green lights are not allowed within 100 feet of a traffic signal, so lit colors depend on where the nearest light is.
Frontage Up to 100 feet of frontage allows one freestanding sign of 45 square feet. Up to 200 feet allows 90 square feet.

Wall Signs

Your Wall Allowance in East Brunswick

In the commercial and highway districts, all signs on one side of a building together may cover up to 10% of that wall. A tenant with a 30 foot wide, 16 foot tall front has roughly 48 square feet to work with, which we usually split between the main name and a smaller line for what the business does.

Sign area counts everything, including the frame, logos and graphics, so a tidy layout with individual letters often fits more name into the same allowance than a rectangular cabinet does.

channel letters for retail nj
Individual letters are measured around the copy, not a full box.

For Route 18 Businesses

What We Build in East Brunswick

illuminated channel letters

Lit Channel Letters

The main storefront sign for most retail tenants.

sprint blade signs gogi signs nj

Blade Signs

Double sided signs that catch drivers and shoppers walking the center.

awnings for healthcare industry

Medical and Office Awnings

Building name and address on the valance for professional offices.

lobby sign tarhong

Lobby Signs

Reception and suite signs for offices and practices.

Permits

How an East Brunswick Sign Gets Approved

Most signs need a zoning sign permit from the Director of Planning and Engineering. The zoning fee is $25, with any construction permit fee on top.

1

Site Survey

Free anywhere in New Jersey. We measure the wall and the frontage.

2

Drawings

Scaled elevations showing the sign size and how it fits the 10% limit.

3

Zoning Permit

We prepare the drawings for it, and for the construction and electrical permits a lit sign needs.

4

Installation

Our crew installs and we schedule the electrical inspection.

Why Gogi Signs

One Company From the Survey to the Inspection

We have built signs in our Linden shop since 2005, and we cover East Brunswick and the rest of Middlesex County from there. Our installers are 3M certified, licensed and insured, and we service signs we did not build, so if your existing sign needs repair rather than replacement we will tell you.

NJ & NYC Service Area

Serving Businesses Across New Jersey

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What East Brunswick's sign ordinance allows

East Brunswick is in Middlesex County. These are the rules from East Brunswick's own sign ordinance that most often shape what a business can put up.

Source: Township of East Brunswick Code, Chapter 228, Article XXXI.

Wall signs

In the C-1, C-2, C-3, H-1, HC-1, HC-2, HC-3 and MXD districts, each business may have one or more signs flat against a finished elevation, with all of them together no larger than 10% of that side of the building.

Art. XXXI

Freestanding signs scale with frontage

A property with up to 100 feet of frontage may have one freestanding sign of up to 45 square feet; up to 200 feet of frontage allows one of up to 90 square feet. Longer frontages may qualify for more than one.

Art. XXXI

Height measured from the road

The top of a freestanding sign may be no more than 22 feet above the elevation of the centerline of the street in front of the property, so a site that sits above the road has less usable height.

Art. XXXI

Spacing and setbacks

Unless stated otherwise, no part of a sign may be within 10 feet of a lot line, and a new freestanding sign must be at least 100 feet from any existing freestanding sign next door.

Art. XXXI

How area is measured

Sign area includes every part of the sign, including moldings, frames, logos and graphics.

Art. XXXI

Prohibited

Roof signs, moving or revolving signs, flashing or flickering lighting, and red, yellow or green lights within 100 feet of a traffic signal are prohibited in every zone.

Art. XXXI, Prohibited signs

Getting a sign permit in East Brunswick

Permits

Signs other than those expressly exempted need a zoning sign permit from the Director of Planning and Engineering. The zoning fee is $25, on top of any construction permit fee.

Art. XXXI

Ordinances are amended from time to time, and zone, overlay and lease requirements all apply on top of the figures above. We confirm the current requirements with East Brunswick for your specific property during the site survey, before anything is designed.

Sign services near East Brunswick

East Brunswick is one of the Middlesex County communities we serve from Linden, alongside our other New Jersey service areas.

Frequently asked questions about signs in East Brunswick

How big can a business sign be in East Brunswick?

In the C-1, C-2, C-3, H-1, HC-1, HC-2, HC-3 and MXD districts, each business may have one or more signs flat against a finished elevation, with all of them together no larger than 10% of that side of the building. (Art. XXXI.) The exact allowance depends on the zone and the building, which we confirm during the site survey.

Do I need a permit for a sign in East Brunswick?

Signs other than those expressly exempted need a zoning sign permit from the Director of Planning and Engineering. The zoning fee is $25, on top of any construction permit fee. (Art. XXXI.) We prepare the drawings and details the application asks for, and help you or your landlord file it.

Do you fabricate the signs you install in East Brunswick?

Yes. We design, fabricate, permit and install from our own shop in Linden rather than brokering the work out, so one company stays accountable from the survey through to the final inspection.

How long does a sign project take in East Brunswick?

Fabrication time depends on the sign, but the variable that usually moves the date most is municipal approval. A flat panel or vinyl job can move quickly; an illuminated sign that needs permits and an electrical inspection takes longer. We give a schedule after the survey, once we know which approvals apply.

What kinds of signs do you make for East Brunswick businesses?

Storefront and building signage, channel letters, illuminated cabinets, interior and ADA signage, wayfinding, window and wall graphics, and vehicle graphics. If you are not sure which suits the site, the survey usually settles it.

Gogi Signs
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Why Choose Gogi Signs?
  • Customized Sign: We tailor our signs to your unique needs, ensuring a perfect fit for your business.
  • Timely Delivery: Count on us for prompt sign delivery, meeting your deadlines without compromise.
  • Sign Satisfaction: Choose Gogi Signs for a guarantee of satisfaction - we're committed to delivering signs that exceed your expectations.
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