Sign Resources and Buyer Guides for New Jersey Businesses
Free charts, guides and checklists from the shop that builds the signs. Size your letters, pick vinyl and metal colors, choose neon, plan permits and send files that are ready for production. Everything here comes from how we design, build and install signs in Linden for businesses across New Jersey. Working in the city? See our NYC service area.
Sign Guides, Color Charts and Checklists in One Place
Pick the stage you are at. Every guide links to the products and services it relates to.
How Big Should the Letters on My Sign Be?
The most common question we get. Enter the distance your customers will read the sign from, and get a starting letter height.
The answer changes with the font, the colors, the lighting and how fast people are moving past. Our full guide covers drivers, storefronts and lobbies, with a complete chart.
Based on the United States Sign Council guideline of about 30 feet of reading distance per inch of capital letter height for clear fonts with good contrast, and about 10 feet per inch for a sign that stands out. Busy streets, script fonts and low contrast need bigger letters.
What to Send Us for a Fast, Accurate Quote
Five things get most sign projects moving in one conversation.
- A photo of the wall, window or spot where the sign will go, taken straight on.
- Rough measurements: width, height and how high the sign will hang.
- Your logo, ideally as a vector file (AI, EPS, SVG or PDF). See our artwork guidelines.
- The address, so we can check town or city sign rules.
- Any landlord or shopping center sign rules you were given.
Our sign project checklist lists everything in one printable page.
Sign Resource FAQs
Quick answers to the questions behind every guide on this page.
How big should the letters on my sign be?
A common starting point is about 1 inch of letter height for every 30 feet of reading distance, from the United States Sign Council guideline. For a sign that really stands out, plan about 1 inch for every 10 feet. Use our letter size calculator.
Do I need a permit for my sign in New Jersey?
Most outdoor business signs need town zoning approval, and many also need a construction permit. Lit signs need an electrical connection by a licensed electrician. Our sign permit guide walks through it.
Can I see the vinyl, metal or neon colors in person?
Yes. Screen colors are close but never exact, so we can show physical samples at our Linden shop or match a sample you bring.
What file should I send for my logo?
A vector file, such as AI, EPS, SVG or a vector PDF, gives the cleanest result at any size. If you only have a JPG or PNG, send the largest version you have. See our artwork guidelines.
Which sign material should I choose?
It depends on inside or outside use, how long the sign needs to last and the look you want. Our sign material guide compares every material we print, cut and fabricate.
Which rooms need ADA signs?
Signs that identify permanent rooms and spaces, like restrooms, stairs, exits and room numbers, need raised characters and braille. Our ADA sign checklist covers the details.
Have a Technical Question?
Reach out to our product specialist. We will make sure you get the right help and guide you with our best knowledge, whether it is sizes, materials, colors, lighting or permits.