Front Lit Letters
Colored acrylic faces that glow from inside. The most common storefront letter.
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Channel Letters
Channel Letters That Keep Your Name Lit All Night, Built in New Jersey
Front lit, halo lit and open face channel letters with LED lighting, built in our Linden shop and installed by our own crew on storefronts, shopping centers and office buildings across New Jersey. We also install in the five boroughs; see our NYC service area.
LED Lit
Front, halo or both
Permit Help
Town and electrical
Raceway or Direct
Mounted to fit the wall
Built in Linden
Made and installed in house
Front lit letters on test
White acrylic faces and returns lit in our shop before they ship.
Where we install
Built in Linden. Our crews travel to you.
New JerseyHome base
New York CityAll five boroughs
PhiladelphiaPennsylvania
ScrantonPennsylvania
What They Are
The Storefront Sign That Works the Night Shift
Channel letters are individual metal letters with LEDs inside. Each letter glows on its own, so your name reads clearly from the street at noon and at midnight.
Every letter is built from a metal back, sides called returns, and a face. The face can be colored acrylic that lights up, or solid metal that pushes the light back onto the wall for a halo glow.
Because they are lit, channel letters need power at the wall and, in most New Jersey towns, sign approval before they go up. We help with both.
Lit day and night
LEDs inside every letter.
Your brand colors
Faces, returns and trim to match.
Built for outside
Aluminum and acrylic made for weather.
Permit help
Drawings for your town and landlord.
Channel Letter Types
Eight Ways to Light Up Your Name
Real signs from our installs. Pick the look, then we pick the build.
Halo Lit Letters
Solid faces with light behind, so the letters glow against the wall.
Exposed Bulb Letters
Open letters with bulbs or LEDs in view for a marquee look.
Raceway Mounted Letters
Letters on a slim box that holds the wiring, with fewer holes in the wall.
Letters on a Sign Band
Letters mounted on a painted band across the storefront.
Canopy and Entrance Letters
Letters set on an entrance canopy or above the door.
Marquee and Theater Letters
Large letters for theaters, venues and historic facades.
Lighting Styles
Four Ways to Light a Channel Letter
Seen from the side. The face is on the left, the wall on the right, and the blue dots are the LEDs.
Side sections of the four lighting styles. Not to scale.
Front lit
Best for reading from far away and at night.
Halo lit
A soft, upscale glow for offices and boutiques.
Front and halo
The most light, for busy corners and big walls.
Open face
A retro marquee look for bars and venues.
Our Work
Channel Letters We Built and Installed
Delis, restaurants, pharmacies and shops. Every photo is a real job.
Red letters over a deli
Orange letters at night
Script letters on brick
Pizzeria sign with a vertical blade
Gold lit letters, theater
Blue letters on a rental storefront
Curved pharmacy sign
Lit storefront at night
Materials and Price
Pick a Lighting Style, See What It Costs
The lighting style sets most of the price. The strip below shows what sets your exact number.
Front Lit
Colored acrylic faces with trim cap
Best for
Retail, restaurants, busy streets
Use
Outside
$$
Open Face
Open letters with the LEDs or bulbs in view
Best for
Bars, venues and a retro look
Use
Outside
$$
Halo Lit
Solid metal faces that glow on the wall
Best for
Offices, boutiques, upscale shops
Use
Outside or inside
$$$
Front and Halo
Lit faces plus a glow behind
Best for
Big walls and corner storefronts
Use
Outside
$$$$
What moves your price
One quote covers the site survey, design, fabrication and installation.
Material
Height and count
Thickness or depth
Finish
Logo detail
Mounting and wall
Access
Permits
Get Your Price
From Shop to Wall
How Channel Letters Get From Our Shop to Your Storefront
Built and tested in Linden, installed by our own crew.
01
Form the letters
Each letter gets a metal back and returns bent to its shape.
02
Wire the LEDs
LED modules go inside each letter and are tested before the face goes on.
03
Face and trim
Acrylic faces and trim cap close each letter in your colors.
04
Install and connect
Our crew mounts the letters and the power is connected at the wall.
Who We Build For
Channel Letters for Every Kind of Storefront
Anywhere your name has to be seen after dark.
Restaurants and bars
Front lit and open face letters.
Retail stores
Storefront letters on a sign band.
Medical and pharmacy
Clear letters that read from the road.
Offices and banks
Halo lit letters on the building.
Shopping centers
Tenant letters to landlord specs.
Franchises
Brand letters at every location.
Theaters and venues
Marquee and exposed bulb letters.
Schools and gyms
Building names that light up.
We build and install channel letters across New Jersey, with crews out of Linden most days in Elizabeth, Newark, Paterson, Jersey City. In New York City we install in all five boroughs, including Brooklyn.
Full Service
Channel Letter Services: Survey, Design, Fabrication, Installation and Permits
Everything it takes to get a sign up and keep it working, handled by one Linden team.
01
Site Survey
We visit before we build, so the sign fits the first time.
- Measure the wall, sign band and clearances
- Check wall material, power and access
- Photos and notes for design and permits
Site Survey service
02
Sign Design
Scaled drawings you approve before anything is cut.
- Layout drawn to real measurements
- Colors, materials and mounting details
- Drawings for your town and landlord
Sign Design service
03
Fabrication
Built in our Linden shop, not ordered from someone else.
- CNC routing, cutting and welding
- Printing, painting and LED wiring
- Checked, and lit signs tested, before they ship
Fabrication service
04
Installation
Our own crews mount every sign we make.
- Ladders, lifts, bucket and boom trucks
- Wiring and power hookup for lit signs
- Site cleaned before we leave
Installation service
05
Removal and Reinstallation
For a move, a rebrand or work on the building.
- Old signs and awnings taken down
- Signs removed and rehung around facade work
- Wall patched and ready for the new sign
Removal service
06
Repair and Maintenance
Keep the sign bright and safe for years.
- LED and power supply replacement
- New faces, covers and touch up paint
- Bracket, wiring and mounting checks
Repair service
07
Permits and Approvals
We help you get the sign approved before it goes up.
- New Jersey zoning and construction permits
- NYC Department of Buildings sign permits
- Landlord and shopping center sign rules
Permits service
One Team From First Visit to Service Call
No hand offs between a designer, a shop and an installer. The people who measure your wall are the people who build and hang your sign, and the ones you call if it ever needs work.
Request a Free Quote
Wholesale and Trade
Wholesale Channel Letters for Sign Makers and Franchises
Sign companies, shopping mall owners, franchisees and freelancers order channel letters from us built to their drawings. We fabricate, wire and test them in Linden, and your name stays on the job.
- Quantity order discounts
- Built to your drawings and specs
- White label work and blind shipping
- Front lit, halo lit and open face
- Proofs before production
- Letters wired and tested before they leave
Who orders wholesale from us
Sign makers and print shops
We build it, you sell it under your name.
Shopping mall and plaza owners
Matching tenant signs to your center specs.
Franchisees and multi location brands
The same sign at every location.
Freelancers and design agencies
Your design, produced and delivered for your client.
How It Works
From Your Photo to a Finished Sign in Four Steps
One team and one price. Your quote covers the site survey, design, fabrication and installation, so nothing gets passed to another company.
01
You
Send a photo and your logo
A photo of the wall or storefront, your logo and a rough size. Use the form, email or a call.
02
Gogi Signs
Get your proof and price
We survey the site when needed and send a drawing with sizes, colors and mounting, plus one all in price.
03
Gogi Signs
Approve and we build
A 50 percent deposit starts production in our Linden shop. If the sign needs a permit, we handle the paperwork.
04
Gogi Signs
We install, you pay the balance
Our own crew installs it, with bucket and boom trucks for high work. The balance is due at installation.
What We Make
Signs for Inside, Outside and On the Road
Every sign family below is designed, built and installed by our own team in Linden. Tap one to see the jobs and options.
Lobby signs, letters, office and wayfinding
Indoor Signs
Channel letters, awnings, blade signs
Outdoor Signs
Wall wraps, window film, decals
Vinyl Graphics
Van, truck and fleet wraps
Vehicle Graphics
Acrylic, Dibond and PVC panels
Rigid Signs
Sign services from our Linden team
About Gogi Signs
A Family Owned Sign Shop in Linden, NJ
Gogi Signs has built signs for New Jersey and New York City businesses since 2005. Today one team in Linden designs, prints, cuts, builds and installs every job.
Nothing is brokered out. The people who quote your sign are the people who build it and hang it.
20+
Years building signs
10,000
Sq ft shop floor
Mon to Sat
Open 9 AM to 6 PM
1 team
Design, build, install
Meet Gogi Signs
Service Areas
Built in Linden, Installed Wherever You Are
Our shop sits in Union County, so most New Jersey jobs are a short drive for our crews. Pick your area to see local work, or call us for projects farther away.
Full coverage
Project coverage
Our shop
New York City
All five boroughs
New York City service area
Philadelphia and Scranton
Projects
Larger projects and multi location rollouts in Pennsylvania. Call 908-486-7000 to plan yours.
FAQs
Channel Letter Questions
What New Jersey business owners ask before ordering lit letters.
What is the difference between front lit and halo lit channel letters?
Front lit letters have colored acrylic faces that glow from inside. Halo lit letters have solid faces, usually metal, and the light shines out the back onto the wall, so the letters look outlined in light.
Do I need a permit for channel letters in New Jersey?
Usually, yes. Most towns require sign approval for outdoor signs, and lit signs also need an electrical permit. Many landlords and shopping centers have their own sign rules too. We prepare drawings and help with the paperwork. See sign permits.
What is a raceway?
A raceway is a slim metal box mounted to the wall that holds the wiring and power supplies. The letters mount on top of it, so only a few holes go into the building. Direct mount letters go straight onto the wall with the wiring behind it.
Do channel letters need an electrician?
Yes. Lit letters need a power source at the sign location. We coordinate the connection with a licensed electrician as part of the install.
How long do LED channel letters last?
LED lighting lasts for many years and uses far less power than old neon. Faces and LEDs can be replaced later without rebuilding the whole sign.
Can you replace the faces on my existing channel letters?
Often, yes. If the letters and wiring are in good shape, we can make new faces, change colors or swap in LEDs, which costs less than new letters.
How much do channel letters cost?
It depends on the letter height, how many letters, the lighting style, the mounting and the install access, plus permits. Send a photo of your storefront and your logo and we will price it.
Do you install channel letters in New York City?
Yes, in all five boroughs. Lit signs in the city need a Department of Buildings permit, and we check the rules for your address first. See our NYC service area.
Keep Exploring
Related Signs and Services
See other lit signs, more for the storefront, or the services behind every sign.
From Our Blog
Guides on Storefront Signs
Plain answers from our shop on materials, sizing and planning. See all articles
Branding
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Why people judge price, quality and care from a sign before they meet anyone.
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Planning
How Long Do Commercial Signs Last?
How long a sign physically lasts, and how long it keeps doing its job.
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Cost
What Affects the Cost of Commercial Signs?
Why two signs of the same size can be priced very differently.
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Free Quote
Start With a Photo and Your Logo
Send what you have. We reply with a drawing and one price that covers the survey, design, fabrication and installation.
Your logo
Any file, even a photo of a business card
A site photo
The wall, window or storefront
A rough size
Width and height are enough
The address
So we can plan the install
Call908-486-7000
Emailinfo@gogisigns.com
Shop7 W Baltimore Ave, Suite B, Linden, NJ
HoursMon to Sat, 9 AM to 6 PM
Request a Free Quote
Tell us about your project. A photo and your logo are enough to start.
Prefer to talk? Call 908-486-7000.