Directional Signs
Arrows to rooms, wings and amenities at every turn.
Wayfinding Signs
Wayfinding Signs That Guide Every Visitor Through New Jersey Buildings
Directional, overhead, projecting, floor and map signs planned as one system, from the parking lot to the last room. We plan, build and install wayfinding signs for offices, hospitals, schools and apartment buildings across New Jersey. We also work in the five boroughs; see our NYC service area.
Planned as a SystemEvery decision point
Easy to UpdateModular inserts
ADA AwareVisual and tactile rules
Built in LindenMade and installed in house
Where we installBuilt in Linden. Our crews travel to you.
- New JerseyHome base
- New York CityAll five boroughs
- PhiladelphiaPennsylvania
- ScrantonPennsylvania
What Wayfinding Is
Good Wayfinding Goes Unnoticed
When wayfinding works, nobody thinks about it. People walk in, glance up and keep moving. When it fails, they stop, ask at the front desk or end up in the wrong wing.
Wayfinding is the set of signs that answers three questions in order: Where am I? Where do I go? Did I get there? It starts at the entrance and ends at the door, and every sign along the way uses the same names, colors and arrows.
We walk the building with you, mark every decision point and plan the signs before anything is built.
Where am I?Maps, floor numbers and building names.
Where do I go?Arrows at every turn and junction.
Did I get there?Room signs and numbers at the door.
How do I get out?Exit signs and egress maps.
Follow a Visitor
Six Stops From the Curb to the Door
Every place a visitor has to make a choice needs a sign. Here is the path most buildings share.
- 01 ArriveEntrance and parking signs
Building name, entrance and garage arrows outside.
- 02 LobbyDirectory or map
Who is where, by floor and suite.
- 03 ElevatorFloor directory
What is on this floor, with arrows.
- 04 HallwayDirectional signs
Arrows and room ranges at every turn.
- 05 DoorRoom ID sign
Room name or number with braille.
- 06 Way outExit and egress signs
Exit routes and floor plans.
Wayfinding Sign Types
Eight Signs That Keep People Moving
Mix and match these types into one system. Each one does a different job at a different spot.
Overhead and Ceiling Signs
Hung from the ceiling so they read over crowds.
Projecting Flag Signs
Stick out from the wall so people see them down the hall.
Room Range Signs
Room and suite number ranges with an arrow at hall junctions.
Freestanding Signs
Portable signs for lobbies, events and spaces without walls.
Entrance and Parking Signs
Main entrance, client entrance and garage directions.
Maps and Building Directories
You are here maps and directories at the main entrance.
Directory signageSome product photos courtesy of Arris Sign Systems and 2/90 Sign Systems.
Planning Rules
Five Rules Behind Signs People Actually Follow
The hardware matters less than the plan. These rules make the difference between signs people follow and signs people ignore.
- Put a sign at every decision point: entrances, elevators, stairs and hallway junctions.
- Use the same room and department names on the directory, the arrows and the door.
- Keep each sign to a few destinations, listed in the same order every time.
- Hang overhead and projecting signs with at least 80 inches of clear headroom.
- Wall signs with a lower edge between 27 and 80 inches above the floor can stick out no more than 4 inches.
Source: 2010 ADA Standards, section 307. Read our guide to planning wayfinding from the start.
Our Work
Wayfinding Signs We Built and Installed
Directional, projecting, floor and exit signs from hospitals, offices and public buildings.
Materials and Price
Pick a Wayfinding Style, See What It Costs
Choose the look first. Each style shows its price level, and the strip below shows what sets your exact number.
Modular Aluminum Frames
Frames with inserts you can change one line at a time
- Best for
- Offices, hospitals, campuses
- Use
- Inside
Raised Acrylic Panels
Painted panels with raised letters and arrows
- Best for
- Lobbies and branded hallways
- Use
- Inside
Projecting Flag Signs
Double sided signs on a wall bracket
- Best for
- Long hallways, restrooms, wings
- Use
- Inside
Freestanding Signs
Curved panels on a weighted base
- Best for
- Lobbies, events, open floors
- Use
- Inside
Printed Panels
Full color print on acrylic or aluminum
- Best for
- Maps, evacuation plans, notices
- Use
- Inside
What moves your priceOne quote covers the site survey, design, fabrication and installation.
MaterialHeight and countThickness or depthFinishMounting and wallAccess
Get Your PriceModular frame and projecting sign photos courtesy of Arris Sign Systems.
From Shop to Wall
How a Wayfinding System Comes Together
Planned on the floor plan, built in Linden, installed at every decision point.
01Print and cut
Blades, panels and inserts are printed and cut to the sign plan.
02Assemble
Frames, bases and brackets come together in one matching style.
03Check the set
Every sign is checked against the plan and labeled by location.
04Install by location
Our crew installs sign by sign and checks heights and sight lines.
Who We Build For
Wayfinding for Buildings People Get Lost In
The bigger the building, the more the plan matters.
Hospitals and clinicsDepartments, wings and patient rooms.
Schools and campusesBuildings, wings and classrooms.
Office buildingsLobby, floor and suite directions.
Apartment buildingsUnits, amenities and garages.
Corporate campusesDepartments, meeting rooms, cafes.
Stores and mallsDepartments, restrooms, exits.
Venues and eventsFreestanding and temporary directions.
Multi locationOne system rolled out to every site.
How It Works
From Your Photo to a Finished Sign in Four Steps
One team and one price. Your quote covers the site survey, design, fabrication and installation, so nothing gets passed to another company.
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01You
Send a photo and your logo
A photo of the wall or storefront, your logo and a rough size. Use the form, email or a call.
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02Gogi Signs
Get your proof and price
We survey the site when needed and send a drawing with sizes, colors and mounting, plus one all in price.
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03Gogi Signs
Approve and we build
A 50 percent deposit starts production in our Linden shop. If the sign needs a permit, we handle the paperwork.
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04Gogi Signs
We install, you pay the balance
Our own crew installs it, with bucket and boom trucks for high work. The balance is due at installation.
What We Make
Signs for Inside, Outside and On the Road
Every sign family below is designed, built and installed by our own team in Linden. Tap one to see the jobs and options.
Plus the services around your sign
About Gogi Signs
A Family Owned Sign Shop in Linden, NJ
Gogi Signs has built signs for New Jersey and New York City businesses since 2005. Today one team in Linden designs, prints, cuts, builds and installs every job.
Nothing is brokered out. The people who quote your sign are the people who build it and hang it.
20+Years building signs
10,000Sq ft shop floor
Mon to SatOpen 9 AM to 6 PM
1 teamDesign, build, install
Service Areas
Built in Linden, Installed Wherever You Are
Our shop sits in Union County, so most New Jersey jobs are a short drive for our crews. Pick your area to see local work, or call us for projects farther away.
- Site surveys
- Installation and removals
- Rush orders
- Licensed and insured
New York City
All five boroughsPhiladelphia and Scranton
ProjectsLarger projects and multi location rollouts in Pennsylvania. Call 908-486-7000 to plan yours.
FAQs
Wayfinding Questions
What New Jersey facility and property managers ask before planning wayfinding.
What are wayfinding signs?
Wayfinding signs are the signs that help people find their way through a building or campus: entrance signs, directories and maps, floor signs, directional arrows, room signs and exit signs, planned to work together.
What types of signs make up a wayfinding system?
Most systems use identification signs, directional signs, directories and maps, informational signs and regulatory signs like exits and restrictions. Each one shows up at a different point along the way.
Do wayfinding signs need braille?
Directional and informational signs need to meet the ADA visual rules for contrast, finish and letter size, but not braille. Signs that name permanent rooms, like room numbers and restrooms, need raised letters and braille.
How high do overhead and projecting signs hang?
Signs over a walking path need at least 80 inches of clear headroom underneath. Wall signs with a lower edge between 27 and 80 inches above the floor can stick out no more than 4 inches, per the 2010 ADA Standards.
Can you plan wayfinding for a whole building?
Yes. We walk the building, mark every decision point on the floor plan and build a sign plan with the type, message and location of each sign before anything is made.
Can wayfinding signs be updated later?
Yes. Modular frames take inserts you can change one line at a time when a department moves or a room is renamed.
How much do wayfinding signs cost?
It depends on how many signs you need, the sign types, the materials and the install. Send a floor plan and we will price the full system.
Do you install wayfinding signs in New York City?
Yes, in all five boroughs. See our NYC service area.
Keep Exploring
Related Signs and Services
See the signs that work alongside wayfinding, more indoor signs, or book a survey.
From Our Blog
Guides on Wayfinding
Plain answers from our shop on materials, sizing and planning. See all articles
Wayfinding
Planning Customer Wayfinding From the Start
Good wayfinding goes unnoticed. People only see it when it is missing.
Read article
Sign Design
Common Design Mistakes That Reduce Sign Effectiveness
The handful of mistakes behind most signs that look good on screen and fail on the wall.
Read article
Sign Design
How Color Impacts Sign Visibility
Contrast against the wall and the light matters more than the color itself.
Read articleFree Quote
Start With a Photo and Your Logo
Send what you have. We reply with a drawing and one price that covers the survey, design, fabrication and installation.
Your logoAny file, even a photo of a business card
A site photoThe wall, window or storefront
A rough sizeWidth and height are enough
The addressSo we can plan the install
Call908-486-7000
Emailinfo@gogisigns.com
Shop7 W Baltimore Ave, Suite B, Linden, NJ
HoursMon to Sat, 9 AM to 6 PM
Request a Free Quote
Tell us about your project. A photo and your logo are enough to start.
Prefer to talk? Call 908-486-7000.